If you operate a pool service company and hope to attract new customers online, you need a website. Attracting new customers through your pool service website isn’t as easy as it used to be, but integrating the following essentials will help ensure you stand out from the competition.
Whether you’re a seasoned professional or interested in launching your pool service business, the following tips will help you and your business grow.
In this article, we’re taking a look at several essentials your pool service website needs to thrive.
Pool Service Website Essentials
As a pool service business owner, your website is currently low down on your priority list. You’re just starting out, and right now you’re focusing on serving the pools that are already on your roster. However, you do need to focus on your website, and the sooner the better.
Your website is going to be many people’s first impression of your business. It doesn’t need to be super slick and have lots of money poured into it, but you do need to give it some TLC. With a good website, it’ll be easy to start bringing in new leads and get more customers.
Here are 8 essentials every pool service website needs to thrive.
1. Clear Contact Info
One of the first things you should have on your site should be your contact info. That’s fairly obvious. If a customer can’t find a way to get in touch with you, it doesn’t matter how good your website is. They need to have a way to call you as soon as they visit the page. Even online, many customers prefer to call and speak to a real person.
You should also have a ‘contact us’ section, where all of your contact info should be listed. This should include things like your phone number, address, email, and so on.
Don’t forget mobile browsers, too. Many of the best sites offer a clickable link that allows viewers to call you, directly through the site. The easier you make it, the better.
2. Include Your Name, Address, and Phone Number)
For the best results, include your exact name, address, and phone number on your website. Making sure this information appears the same way across all your website, social media profiles, and directory listing ensures the information is correct.
In addition to creating a consistent display of your business information, this also helps search engines, like Google and Bing, display your business to local customers. Search engines want to ensure they have the best possible information, so repeating this information exactly the same way gives search engines the confidence needed to display your information prominently.
This can eventually help boost how well your pool service website ranks across the web for a variety of different keywords your customers use when looking for help.
3. Email Collection
When it comes to marketing, email marketing is the best method out there. It’s continually shown to get excellent results, so you’ll want to find a way of collecting email addresses from potential leads. The best way to use this on your site is to place a form somewhere, asking for visitors to add their email addresses and keep in touch with you. There are tools, such as SumoMe, that can help you get this done.
Once you have email addresses, ensure that you’re sending out good quality emails. They can include things like pool care tips or discounts just for them. Again, a tool like MailChimp will help you here.
4. A Consistent Blogging Schedule
Another website aspect that many new businesses neglect is the blog. However, it’s something that you just can’t ignore. A good blog is what’s going to keep people coming back to the site, time, and time again. If they’re finding good and useful content here, then your site will have a lot of value. It will convince potential customers to hire you and keep your site showing up in relevant searches.
Blogging must be done consistently, to get the best results. Set a schedule and stick to it, and you’ll see that your website will get a lot more hits. Also, ensure your blogs are relevant to your audience. Write info that’s useful to them, and they’ll value your services. For example, you can write blogs on how to close your pool for the winter or pool safety tips for kids.
Now more than ever, customers want more engaging visual content on websites. It’s not enough to have that plain text on the site describing what you do, you’ve got to show it off, too. Luckily, it’s easier than ever to add that visual content to your website.
There are all kinds of visual media you can use to show how great you are as a company. For example, you can use photos of pools you’ve worked on, your vehicles, your staff, and more to show who you are and what you do. Infographics are another great way of getting a lot of information across in a short time frame. Of course, you can also add in videos, too. It’s easier than ever to film on your phone, so this shouldn’t be a problem for you.
6. Social Media Links
While focusing on your website, don’t forget about social media. Customers these days expect you to be active on most platforms, such as Facebook, Twitter, and Instagram. If you’re regularly posting on them and interacting with customers there, it will benefit you in the long run.
Ensure that you’re linking to all your profiles on your website. It’s a good idea to add them into the header or footer of the site, where visitors can easily see them.
7. Responsive Design
Responsive design is basically building a site that looks good on desktops, tablets, and phones. All are now used to browse the net, and your site needs to work perfectly on them. Usually, this doesn’t mean you’ll need to do much extra. If you’re using a web designer, they’ll ensure that your site is designed for all platforms. If you’re using a service like Squarespace to build your site, then that should be taken care of for you.
8. Use Analytics Software
You won’t know if your website changes are having an effect unless you’re using analytics software. This will show you who’s visiting your site, what pages they’re checking out, and how long they’re staying for. You can use something like Google Analytics, which is totally free and easy to implement on your site.
With these eight features, your pool service website will be ready for anything. It will show you at your very best to potential customers, and help you bring in those all-important new leads.