If you’re interested in developing word-of-mouth around the services you provide, you may be interested in the opportunities social media offers. Social media allows you to build a following around your brand, which can be an asset to your business as you strive to reach more people.
In this article, we’re taking a look at several social media marketing ideas for pool service companies.
Social Media Marketing Ideas
Are you a pool servicing company that’s been in the business for years? Maybe you’re a brand new business that’s looking to gain some traction in your local area. No matter how long you’ve been in business, you’ll always be looking for ways to bring in new leads. Social media is often the best way to get ideas across and help get those new leads. Here are some excellent social media marketing ideas you can use for your business.
Here are a few social media marketing ideas for pool service companies.
Why Is Social Media So Important?
As a marketing tool, it’s hard to overstate how important social media is. Why is it the best way to get the word out about your business? In short, it’s because everyone’s on it. If you pick the right social media platform, you’ll have access to a huge range of people. It’s often a larger market than TV or radio advertising.
Social media makes it easy to attract attention and develop word-of-mouth. You can use a social media account to share content from another account at the click of a button. It’s so easy for your customers to do this, and what’s more, that word of mouth will cost you nothing.
With this in mind, let’s take a look at some excellent ideas for your next social media marketing campaign.
Create ‘Ads To Content’
You’ll be well aware of Facebook ads if you’re a user of the platform. Many businesses use it as it’s such a good way to get customers to check them out. If you want more clicks, though, you’ll want to run ‘ads to content.’ This means creating ads that link through to content from your site. It would be best if you were creating content that’s highly useful to your audience, so use that to your advantage here.
As a pool service, say you have a blog on opening up your pool for the summer. Around the start of summer, you can buy ad space on Facebook and set it up to link to that blog. Leads will see it and click on the link, as it’s useful information to them. Then, they’re already on your site, and you can encourage them to contact you or subscribe to your email list.
Run ‘Tag A Friend’ Contests
If you spend any time on social media, you’ll have seen images that ask you to ‘tag a friend’ if they would find the image relatable. This is especially true when it comes to memes. You can use that to your advantage and even combine it with a contest if you so choose. It works best on visually based sites, such as Instagram.
For example, you could post a picture of a pool you’ve recently serviced and ask, ‘Who’s ready to jump into the pool this summer? Tag a friend you want to have a pool party with.’ If you want to include the contest angle, you can offer a prize to someone who enters by tagging a friend. It’s super simple to set up but gets results.
Reply To Customers Online
This isn’t a one-off social media marketing campaign but more of a long-term strategy. In this day and age, customers expect to be able to talk to you through social media. It’s an easy and convenient contact method, after all, so they’ll usually head to your social media page to leave messages for you.
If you want to continue bringing leads in through social media, always ensure you’re responding to messages. If they’re praising your services, then you can thank them for their words, and they’ll feel listened to. If they have issues or concerns, make sure you’re addressing these. It’s usually a good idea to ask how you can contact them so you can put things right.
Other people will be able to see these interactions, so make sure you’re interacting with customers as and when they message you. The more you interact, the more reliable you’ll seem to leads that see those conversations online.
Schedule Your Posts
As a smaller pool business owner, you won’t hire someone to be on social media for you full time. You don’t want to miss out on potential leads, but what can you do? The answer is to schedule posts. There are lots of scheduling tools out there, such as Buffer.
These tools are great as they’ll let you set up all your posts, and then they’ll put them out at the scheduled time. You’ll keep up a steady stream of posts this way without accidentally going into drought when you’re too busy. Plus, you can set it up to handle posting if you’re on vacation or otherwise engaged.
Talk To Influencers
There are plenty of influencers online that make a living by sharing content and working with brands to advertise them. You may have a mental image of influencers being aimed squarely at teenagers and fashion fans, but there are actually influencers for almost everything. For example, British influencer Mrs. Hinch focuses on house cleaning tips on her Instagram page.
If there’s an influencer in your area, you can reach out to them and ask if they want to partner up. It’s amazing how much reach you can get if they feature your brand on their page, so give it a try.
Share Customer Pictures
Something that will help you grow stronger ties with your customers is sharing their content. When you work on someone’s pool, you can ask them to tag you in any pictures they take around it. When they do, you’ll be able to share those images and show other leads the effect your work has. This is very easily done on sites like Instagram and Twitter, as they have full sharing capabilities.
These are just a few ideas when it comes to social media marketing. The joy of it is you can be as creative as you like. Use this guide to get started and start creating your own campaigns. You’ll soon be ready to branch out and find those leads.