Instagram is one of the most popular social media platforms available today. As a visual platform, small business owners can post photos and videos to their profile and reach people for free. It’s become quite a popular app, so you will need to consider the following marketing tips for the best results.
In this article, we explore several Instagram marketing tips for pool business owners.
Instagram Marketing Tips For Pool Business Owners
Social media is one of the 8 pool service website essentials every business needs to thrive. It offers extended reach and personal connection with people in your community, which can result in new customers.
As a pool business owner, you’ll have used sites like Facebook and Twitter to stay in contact with your customers before. The one site you may not have thought of is Instagram. It’s one of the biggest social media apps out there, and it is fast becoming one of the best ways to market your business.
Here are several Instagram marketing tips for pool business owners.
You would think that sites like Facebook would work better for marketing, as it allows you to post both text and images. However, the numbers don’t lie. Right now, 81% of Instagram users use their accounts to reach services and businesses. In fact, around 2 million users contact a business profile on the site daily.
Businesses are seeing a huge spike in interest on Instagram. One of the most viewed stories are from businesses, so you want to get yourself some of that action. Firstly, set up an account if you haven’t already. Choose a name that’s as close to your company name as possible. In some cases, you may not be able to get it exact, because of character limits or other companies already on the site with similar names. Claim the best name possible, and use your branding to make it clear who you are.
When you sign up, also be sure to select the option for a business profile, rather than a personal one. This will give you access to more tools, especially ones that show you your reach, and who’s checking out your profile.
Now you have it all set up, you can start making content on Instagram.
How To Make Instagram Content
Where do you start making content for your new account? It can feel rather intimidating, especially if you’ve never used the app before. Luckily, it’s very easy to get started.
If you want some tips, take a look at Instagram’s business blog. It gives you all kinds of ideas on how to update your account and get in touch with your customers. For example, they show you how to take the perfect photo with just your phone, or creating a story that you want to tell.
There are two main ways you can post on Instagram. Firstly, you can make posts that will show up in the feed of anyone following you. These can be multiple pictures, which the viewer will swipe through to see. You can add a caption and hashtags underneath.
There’s also the option to create stories. These are pictures that will be hosted on your account for 24 hours, and then they will disappear. If you have several stories that fit into a narrative though, then you can save them to your account for people to watch again.
Hashtags are a big part of Instagram, just as they are on other forms of social media. When you’re making posts, how should you use them?
It’s best to think of them as keywords that you’d use on other places online, such as your site. It’s very easy to test out some potential keywords and see what pops up on the app. For example, you could try out #Orlandopoolservices and see what you get. Is it similar to what you’re looking to sell? Then it’s a good tag to use.
Also, take a look at how many tags there are, and how many people are searching for it. That will show you if it’s something a lot of people are looking for.
Stay Engaged With Your Audience
When you’re making posts, people will have the opportunity to leave comments on them. They can also send you messages directly. As this is happening, make sure that you’re paying attention to them. When you interact with people on Instagram, it raises your profile. A more active account is going to reach more people.
It also looks good on your business if you’re making the effort to reach out to customers. If you can answer their questions on the site, then they’re much more likely to become clients.
As a pool service business owner, you’re out on the road all day working. You can snap pictures as you’re working, but it’s hard to think up creative and meaningful posts on the spot. Plus, you’re sticking to a schedule and there isn’t much wiggle room. If you don’t have a lot of time, how can you make good posts?
You can set up posts to be scheduled on Instagram, so you can create them in advance. If you want to do that, then you’ll need to use a third-party app. This sounds complicated, but it really isn’t. You’ll set up the post in the app, and then set a time you want it to go live. That way, you have content going out every day, and you can focus on what you do best.
Instagram Post Ideas
Still not sure what to actually post on Instagram? There are a few things you can do to bring in viewers and followers, and then convert them to clients.
Many businesses like to conduct giveaways on their Instagram pages, as these are a great way to bring in new clients. You can ask viewers to like the post and tag a friend, and you can select one of them to get a free pool cleaning.
How-to posts are always popular, as they can show more of what you do. For example, why not make a post about common pool chemicals, showing what they’re used for and how to store them safely?
There are lots o ways to use Instagram to build awareness around your business. Set up your account today, and get started. You can bring in so much new business to your pool service, and it just takes a few clicks.