It’s a competitive landscape for business owners today. If you want to find new customers in one or two cities, you may be able to cut down the competition by focusing your marketing efforts on those cities.
Focusing on one or two areas will help align your business with customers interested in working with local companies. So, what can you do to focus on local marketing?
In this article, we’re exploring a few local marketing tips for pool companies.
Local Marketing Tips For Pool Companies
As a pool company owner, you’re having to wear a lot of hats. You’re out in your neighborhood working on pools, but you’re also the company’s accountant, secretary, and marketer all rolled into one. It’s a hard job, but it can be made a little easier with these local marketing tips. Try them out and you’ll be finding lots of new leads in no time.
1. Brand Your Vehicles
Your company requires you to be out on the road all the time, working on different properties and talking to different people. If you haven’t already put your branding on your company vehicles, now is the time to do so. It’s one of the best offline marketing tactics, as you’ll be essentially driving a mobile billboard through the neighborhoods that you service.
As well as this, make sure your team is wearing branded t-shirts as well. This helps spread the message further. There’s no telling who will see them when they’re out and about, and want to hire you to work on their own pool.
2. Start Your Own Blog
There are several things every pool service website needs to be effective. One of those things is a blog and consistent blogging schedule.
Blogging has become one of the most effective ways to attract people to a website. Your blog shouldn’t be about your company, it should be about your customers and their questions. Think of it like skimming leaves out of a pool – if you want to skim more leaves, you need a larger net. Your blog is your net and the more you blog, the larger it becomes … the more customers you can reach.
There are so many good reasons to start a blog, even if the benefits aren’t obvious at first. When you start a blog, you’ll be creating content that your potential customers will be looking for. This will bring them to your site, where they will then potentially hire you.
When writing a blog, ensure you’re creating content that your customers want. For example, you can write blogs on how to close your pool for the winter or pool safety tips for kids. Ensure you’re using the right keywords to bring them in, too. You can use keyword tools online to see what your potential leads are searching for.
3. Create Youtube Videos
As well as blogs, it’s a very good idea to create Youtube videos. After all, many consider Youtube to be the world’s second-largest search engine after Google. Plus, your videos will show up in Google searches, too. If you create content viewers want, then they will keep coming to your site.
You don’t have to worry about being an amazing cinematographer in order to pull this off. With a good quality phone and a little time, you can create videos that give customers a lot of useful info. For example, you can film a video on how to clean a pool when you’re out on a job.
4. Ask For Reviews
One of the most powerful marketing tools right now is online reviews. If a potential customer is thinking of using your services, then they will go looking for reviews of your business. They want to know that other people have been using your service and that they’ve had a good experience with you.
To get those reviews, you need to know how to ask customers to review your business. You’ll be surprised at how many will agree to write one for you. When you ask, be aware that you can’t offer any recompense for doing so, such as a discount on their next service. This will actually affect your rankings online and hurt your business, rather than helping it. Just ask, and you’ll see many customers will happily review you.
5. Keep Using Social Media
When you set your business up, you likely already set up social media accounts for it. Ensure that you aren’t neglecting them, as they’re such a powerful marketing tool. Customers really like to be able to interact with you through them, so keep an eye on your messages and comments. Reply to them when you can, as it shows customers that you’re a personable business that cares about their needs.
Ensure you’re always updating your profiles, too. You can add links to your blogs and Youtube videos if you already have them up and running. Create posts that are interesting and relevant to your customer base, and you’ll keep creating interest in your business.
6. Try Using Infographics
Are you trying to find better ways of getting info out there, fast? When you’re trying to write a post about cleaning your pool, say, there’s a lot of info and that blog post will get long, quickly. A good way of putting that information across without overwhelming your readers is to use infographics.
These are images that present info in an easy to digest and interesting way. Even better, they’re very easy to share around. Ensure that your branding is on the infographic, and then if it does get shared people will know exactly where it came from.
7. Retarget Your Ads Online
A customer may not order from you the first time that they visit your site. You don’t want them to forget about you, so what can you do? You can use ad retargeting, to ensure that they’re reminded about what you can offer them.
On your site, you can have some code that drops a cookie into their browsing history when they visit the site. Once they click away and visit another site, they may then see ads for your business. This is done through Facebook’s Custom Audiences and Google AdWords, and it’s easier than you’d think to set up.
8. Partner With Other Companies
If you want to get the word out there about your pool service, a great way of doing so is to partner up with another company. Is there a local business that aligns with your needs? For example, a local hardware store would be perfect for you.
When you partner up, you can help each other attract more business. They can make flyers available for your pool servicing business, and you can recommend them for tools needed to take care of a customer’s pool. It works well and you’ll bring in a lot more business this way.
Use these tips to market your pool business, and you’ll find it’s so much easier to bring in the leads. It just takes a little leg work to grow your company.