If you want to grow your pool maintenance business, you need to develop a plan and stick with it. This plan should include a clear goal and tactics to help you reach that goal. Depending on your goal, you may want to implement one or more of the following tactics in your plan.
In this article, we’re taking a closer look at several tactics that work and how to grow your pool maintenance business.
How to Grow Your Pool Maintenance Business
You have set up your pool maintenance business and have been working on your first set of clients’ pools. To keep succeeding, though, you will need to expand.
How do you grow your pool business and start bringing in new business? We thought it might be helpful to share some ideas for your consideration.
Here’s how to grow your pool maintenance business.
Brand Your Vehicles and Uniforms
In your line of work, you will be out and about on the roads a lot, so take advantage of that.
You can advertise on your vehicles, showing passer-by who you are and what you do. Make the paint job eye-catching and include all the relevant details. You will need to have your company logo, phone number, and website URL so they can take them down and contact you.
Do not forget your uniforms, too. All good pool servicing companies have uniforms, so make sure you are placing all these details on them. If someone were to see them on a client’s driveway, you want them to know exactly where they came from.
Ask for Customer Reviews
Your reputation online can mean all the difference in terms of growing your pool maintenance business.
Online, more people are looking for reviews of businesses before they use them. That makes sense, as they do not want to hire a company and then find that they are not suitable. As this is the case, you should be encouraging your clients to leave you reviews online. There are many platforms they can do this, such as Angie’s List and Yelp.
When you do this, it is essential to remember that reviews should not be paid for or rewarded. For example, you cannot offer money off your next visit when they review you. Reviews should be done willingly, not because the client may get something out of it. That makes the review more honest, and search engines will be more likely to pick up on them.
Manage Your Google Listing
When someone needs help with their pool, there’s a good chance they’ll start their search on Google.
Google My Business is an excellent tool to get you in front of clients who live in your local area. When you sign up, you will be asked to provide info about your business, such as an address, phone number, website URL, and so on. You will also have the chance to add photos and videos of the business too.
When you have an account, you will be ready for local search results. When a client searches for pool servicing companies near them, you will then turn up at the top of the list in a card. That makes it easier than ever for you to find new clients. The service even allows for reviews, which again you can use to expand your reach online.
Tap into New Markets
Have you conquered the residential pool servicing market in your area? Then it is going to be hard for you to grow unless you diversify into another market. If you are finding it hard to find new leads in the residential market, start looking into other markets. For example, property managers at condo complexes are always looking for teams to service their pools. You may also find a new line of work in hotel and motel pool servicing.
Another way of doing this is to buy an additional route. This is done by many servicing teams, as it helps them expand into a new area and find those new clients. Before you sign on for the route, though, do your research. Are customers long time clients? What are their payment histories like? How are their pools, and are they difficult to service? You need to check all of this before you agree on the route
Leverage Social Media Platforms
Social media offers an affordable opportunity to reach thousands of people in your area. This is where a lot of word-of-mouth happens, so it should not be overlooked as a potential channel for finding new customers.
There are several popular social media platforms today, including Facebook, YouTube, and Instagram. Each platform offers a unique experience for users, so it’s important to consider how you can contribute based on the experience people want. For example, people on YouTube enjoy longer videos while people on TikTok enjoy shorter videos.
For the best results, start with Facebook. Create a business page if you haven’t already and post images, promotional offers, and a glimpse of your personal life regularly. This will show people your work, promote your services, and make you relatable to people in your area. If you’re interested in reaching more people quickly, you may want to consider starting a small paid advertising campaign as well.
Give Your Website a Facelift
As a business, you will already have a website that lists all the things you can do for your clients. If you want to start getting more clients, though, you will need to give it an upgrade. That doesn’t mean redesigning it from scratch, but merely improving your search engine optimization (SEO).
Look for keywords people use when searching the web for help with their pool and use those keywords on your website. By including these keywords on your website, your website becomes more relevant. The more relevant your website, the more likely people will find your website when searching the web for those keywords.
Focus on Upselling
If you want to make more on every pool servicing you do, you can get into upselling. This involves selling additional products that are related to your original service. As you are in pool servicing, you can sell pool chemicals, pool accessories, furniture, and so on. This works for your clients, as they can get everything, they need directly from you. On the other hand, you will make more profits on the same clients, making it much more lucrative.
These are just a few ideas when it comes to improving your reach as a pool servicing business. You can quickly grow when you look for other ways to get your name out there and show potential clients what you can do. Start now, and you will see your business begin to increase.